Ferrari Chairman and CEO Sergio MarchionneMarchionne is concerned about the long waiting period for Ferrari models and wants to boost production.

Italian car makers, Ferrari and Lamborghini have been competing with each other for more than five decades. Both companies have a huge fan base around the world and their supercars are considered prized possessions. Over the years, the fight for supremacy in the segment has stiffened.

Also read: Logan’s Hugh Jackman to play Enzo Ferrari; this real life story will be the plot of the Ferrari movie

Ferrari Chairman and CEO Sergio Marchionne, who is known for speaking his mind, took a dig at Lamborghini in a recent interview at the 87th Geneva Motor Show. “I have a lot of respect for Stefano Domenicali (CEO of Lamboghini). But a lot of people buy Lamborghinis because they can’t get their hands on a Ferrari,” reports Car Magazine. For uninitiated, Domenicali was the team principal of Ferrari Formula One team from 2008 to 2014.

Marchionne also explained the target sales for 2017. The Maranello based car maker is expecting to sell less than 8,500 units this year. “The waiting list for some of our cars is long. A couple of guys that missed the cut; this is the worst thing you can do to a customer.” Marchionne said.

Lamborghini delivered a record 3,457 vehicles in 2016, a 7 percent gain over 3,245 units in 2015.

Original Article: